Behavioral Capabilities
Revitalising your experience!
Project Brief
Barbra Baskin has worked as a Board Certified Behavioral Analyst (BCBA) for six years. While working with multiple companies in the Northern VA area specializing in autism therapy; Ms. Baskin has decided to open her own business.
Her first goal is to publicize her new business with an online webpage. However, there is some difficulty in getting the job done. We meet and discuss her current webpage and what outcomes she would like to see.
User Experience Designer
User Interface Developer
Project. Manager
6 month duration
My Role
Problem
Solution
My current webpage is a poorly designed and incomplete project. This creates a negative brand image for myself, leaving me at a competitive disadvantage. I'm afraid I'm missing vital opportunities for my business to grow.
Create a new web page showcasing provided services, establish brand recognition, and improve communication between clients.
Stakeholders Meeting
It's crucial to establish a "meeting of the minds" before embarking on a redesign project such as this. Gathering a clear project understanding can help identify key insights each party poses. We incorporated meeting dates and timelines to connect with each other, either virtually or in-person, which will insure we mitigate risk as they arise.
Expectation of work
Branding
Establish Brand Recognition
Design
Style Tile Board
Wire framing
Research
Prototype Webpage
Task Analysis
Competitive Ananlyisis
Iterations
Questionaire
Design Logo: 2
Content Auditing
Website Design: 3
Connectivity
Improve the website's search engine ranking
Ensure the website is mobile-responsive
Implement a contact form and appointment scheduling system
Success Criteria
Generate at least 5 new client inquiries
Increase website traffic by 20%
Achieve a conversion rate of 15% for website visitors
FINAL
SALE
Get 30% OFF
Exploratory Research
Current Webpage - Content Auditing
During this stage we conducted a comprehensive audit of all existing content on the website. This involved listing every page, blog post, image, video, or other content elements. Afterwards we evaluated each piece of content, identifying what content is performing well, what needs updating, and what can be removed entirely.
The website's current SEO performance is non-existing. There is no correlation between media posted on the webpage and the business’ goals or over-all function. Outlined outlined below are the apparent changes that must be addressed.
Home Page
Slide 1 - Link Contact Us
Slide 2 - Link to Services
Slide 3 - Link to About Us (Should it though?)
Header depicts a parent scolding a child. {Not a positive introduction}
About Section: Is this your signature? Business model. Link to something other than about us? (Expand full width)
Video link does not work (Replace with Map?) Half width
Counties and Cities????
Get in touch : full width
Click to view "Original Website Pages"
Competitive Analysis
Welcome to the Features section of My Portfolio #2. This section highlights the unique and valuable aspects that differentiate my UX Design Portfolio from the competition. Explore the specific credentials, benefits, and special features I offer.
Business #1 Key Features
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Child-Centric Design
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Blog / Specialty Topic
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Insurance Partners
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Expertise of Therapist
Business #2 Key Features
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Easy -to- Find Contact Info
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Clear Brand Exspression
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Call -to- Action Features
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Expertise of Therapist
Business #3 Key Features
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Easy Navigation
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Blog / News Section
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Call -to- Action Features
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Mobile Responsive
Business #4 Key Features
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Easy -to- Find Contact Info
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Client Testimonials
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Child-Centric Design
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Expertise of Therapist
Business #5 Key Features
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Easy -to- Find Contact Info
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Blog / News Section
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Call -to- Action Features
Define
Target Audience Persona
Understanding the demographics, interests, needs, and preferences of your target audience allows you to tailor the design of your website to meet their specific requirements. By knowing who you are designing for, you can create a website layout, content, and features that resonate with your audience and fulfill their expectations.
We are able to communicate more effectively, optimizing the experience for all to enjoy.Understanding your target audience allows you to differentiate your website from competitors by offering unique value propositions and addressing specific pain points or desires.
Marketing Manager
Sarah Thompson - 38
Sarah has been navigating the challenge of raising a child with ASD for the past 5 years. Her son, Alex, was diagnosed with ASD at the age of 3, and since then, Sarah has been dedicated to understanding his needs, advocating for his rights and seeking appropriate support and interventions to help him thrive.
Elementary School Teacher
Emily Rodriguez - 42
Emily has been managing the care of her 8-year old son, Noah, who was diagnosed with ASD at the age of 3. As an experienced educator, Emily has a deep understanding of the challenge her son faces and is dedicated to providing him with the support and resources he needs to thrive. She juggles her responsibilities as a teacher with advocating for Noah’s needs within the educational system and navigating the complexities of accessing therapy services.
Journey Mapping
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Design
Creating a style tile
This is a great place to add a tagline.
Tell customers more about you. Add a few words and a stunning pic to grab their attention and get them to click.
This space is ideal for writing a detailed description of your business and the types of services that you provide. Talk about your team and your areas of expertise.
A Sight to See
The Epitome of Innovation
Copywriting Rough Draft
This is your Services section. This is a great place to give more information about the services you provide. You can write a general description of what your business offers then add more details below.This section can be adapted for your website.
You may choose to highlight other things like courses or programs, or to share special features about your business that you want to promote. Double click on the text box to edit the text and make it your own.
